Toy sales in Spain are expected to generate more than €100 million in sales over the Christmas period
Spaniards will spend about one hundred million euros buying toys over the four days from January 2 to 5. In just those remaining days sales will add up to more than 10% of the national annual turnover.
According to the president of the Spanish Association of Manufacturers of Toys (AEFJ), Marta Salmón, the expectations of the toy manufacturers are to close 2022 exceeding 1,600 million euros in sales, which would mean between 2 and 3 percent more than the 1,568 recorded last year.
Those 1,600 million would mean, finally, recovering the pre-pandemic figures (of 2019), something that all EU countries have already achieved with the exception of Spain. The president of the AEFJ believes that it could be possible due to the last-minute national surge in the first week of January and the good data on exports, which present more positive numbers than expected.
Spanish families have delayed the purchase of toys more than ever during 2022, pushed, perhaps, by inflation that has forced them to “opt for other things”, a situation that has been reflected in “fewer letters to Santa Claus than expected”. although Salmón hopes that it will be compensated with the asrrival of Melchor, Gaspar and Baltasar.
Explainer: According to the Biblical story, the Three Kings (also called wise men or magi)—named Melchior, Caspar, and Balthazar—followed the Star of Bethlehem to find the birthplace of Baby Jesus. They presented the baby with gifts of gold, frankincense, and myrrh.