The Latin Grammys are to be held outside the U.S. for the first time and will be hosted in Spain’s Andalucía
The upcoming Latin Grammys, scheduled for November 2023, will mark a historic moment as it will be the first time the Grammy Awards ceremony takes place outside of the United States. The Latin Grammys, which recognize songs in Spanish and Portuguese, have been held annually since 2000.
The event will be hosted in the Spanish region of Andalucía, with a deal expected to be signed with the city of Seville before summer. The president of Andalucía, Juanma Moreno, and the head of the Latin Recording Academy, Manuel Abud, finalised the agreement Wednesday, February, 21.
Rosalía (featured pic) was among the most nominated artists at the 2022 Latin Grammys in Las Vegas. The Spanish artist performed hits “Hentai,” “La Fama,” and “Despecha” from her acclaimed ‘MOTOMAMI’ album and snaked through the audience with a crew of dancers.
Public Attendance
The Latin Grammys Week will attract about 12,000 people to our community, thanks to the high expectations and media coverage it generates in the music industry. As for media reach, it should be noted that the Latin Grammy Awards ceremony is the most-watched event in the United States among Latino audiences, surpassing even the Oscars.
Venue Selection
Regarding the exact location of the gala, the agreement reached establishes that it will be the Latin Recording Academy that will choose the venue of the event based on technical criteria that meet its needs. However, it seems that the city of Seville, specifically the Seville Fibes Congress Palace, will be the chosen venue as it meets the requirements for an auditorium, hotel facilities, and suitable connections to host the gala.
This is regarding the awards ceremony; as for the rest of the shows, according to the President’s words, it will cover all of Andalucía.
Budget
The agreement involves an investment of 18 million euros by the Junta towards all the planned activities surrounding the event: 12 of them in 2023 and another 6 in the next two years.
This ensures the celebration of at least 15 Latin Grammy events in Andalucía until 2025, including two major concerts in 2024 and 2025, whose location will be decided by the Academy, as well as the awards ceremony in November, which will culminate a week of Latin Grammys in the city with at least nine other events.
As for the economic impact, it is estimated to be close to 500 million euros. Of these, only the Latin Grammys Week in November of this year will have a repercussion of more than 300 million euros.
Read more about music events this year in Andalucía:
